Minivillage
Overview 🔎
Minivillage transforms buildings into thriving communities. By training resident coordinators to foster connection and belonging, Minivillage creates vibrant, engaging spaces where neighbours truly connect. With Minivillage, homes aren't just places to live—it’s a place to belong.
Goal 🎯
Objective
To redesign the Minivillage product interface and marketing website to effectively engage residents and building operators. The redesign needed to focus on creating a welcoming, community-centered experience that encourages meaningful interactions.
Challenge addressed
- ✔️ The existing product design lacked a sense of warmth and community.
- ✔️ The website was not effectively targeting building operators.
- ✔️ The marketing materials needed a cohesive visual identity.
Design Solutions 🎨
Product Interface
The redesigned product interface mimics the feel of a welcoming apartment lobby. Key features include:
- ✅ Lobby-Like Experience
The dashboard offers key updates like maintenance notices, events, and job postings, fostering a sense of community and keeping residents engaged. - ✅ Easy Access to Managers
A prominent “Have questions?” card ensures residents can quickly connect with building staff, promoting seamless communication. - ✅ Well-being at the Core
Instead of focusing on endless scrolling, the platform prioritizes wellness. The built-in quiz helps residents reflect and share ideas for improving their well-being, making meaningful interactions central to the experience.
Website Redesign
The website redesign shifted focus from individual residents to building operators, with a new approach that emphasizes:
- ✅ Modern and Clean Visuals
A fresh, updated design to enhance usability and appeal - ✅ Friendly and Professional Tone
Balances warmth with professionalism to connect with operators - ✅ Feature-Rich Functionality
Integrated tools and features based on direct operator feedback
Marketing Materials
The print materials I created for Minivillage are fully aligned with the brand identity, focusing on both aesthetics and accessibility:
- ✅ On-Brand Design
Used friendly colours, fonts, and illustrations to reflect the brand’s approachable personality - ✅ User-Centered Approach
Tailored each design to fit the specific canvas, ensuring clarity and engagement - ✅ Consistent Visual Language
Maintained cohesive branding across all touch points, from banners to stickers
These thoughtful, well-crafted materials enhance brand recognition while delivering a positive experience for users.
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Impact ⭐
Key achievements
- ✔️ Faster to Time-to-Market
The interface was designed from 0-to-1 utilizing Material UI components, ensuring a rapid development process and quicker time to launch. - ✔️ Brand Alignment
The updated visuals and content strategy were carefully crafted to speak directly to the target audience, ensuring that the design resonates with building operators and aligns with their professional expectations. - ✔️ Templatize for Scalability
I developed a series of design templates that support internal teams by streamlining the update process. These templates empower team members to easily maintain and evolve the platform’s visuals without the need for external design assistance, ensuring consistency and efficiency in future updates.
Long-term benefits
- ✔️ Modular Design
The product interface is scalable, allowing for future feature expansions. - ✔️ Community-Centric Cultue
The platform continues to foster a sense of belonging and connection among residents. - ✔️ Mentorship and Vision
As part of my role at Minivillage, I provided mentorship to designers, offering guidance and fostering their professional growth. Additionally, I advised the CEO on design direction to ensure that the platform's vision was executed effectively, aligning with the company's mission of building thriving communities.
